Behind-the-Scenes of Teamwork with Marketing Automation
Working together is key to success in any workplace. Nowhere is this clearer than in marketing, where teams come together, share…
Does Email Marketing Still Matter?
Digital marketing strategies constantly evolve in response to technological advances. A recurring question in this landscape is whether email marketing will…
Is Salesforce Marketing Cloud Right for Your Business?
Salesforce Marketing Cloud is more than a marketing platform; it’s a strategic ally for elevating your business success. Let’s examine why…
A Guide to Implementing an End-to-End Solution.
The rise of cloud-based solutions has led to the development of new and innovative technologies. Machine learning, artificial intelligence, and the…
2024 and Beyond with Salesforce
How can businesses adjust and develop new ideas to keep up with changing customer behaviours? Here, we explore some of the…
Our Picks from Spring ‘24 Release for Salesforce
The anticipation is over – the Salesforce Spring ’24 Release is here, packed with CRM and Marketing Cloud upgrades. Our OITC…
Fav tips on how to make your content work.
Social media is one of the most vital tools for any business. It’s how we engage with buyers and audiences. It’s…
Automate Your Holiday Marketing!
Ah, the holidays! It is the season of shopping, gift exchanges, decorations, and spirited gatherings. But for businesses, it’s not just…
Salesforce News!
TikTok announces new integration for advertisers using Salesforce Marketing Cloud. Big news for anyone using TikTok to advertise! Starting October 31,…
Thoughts on Growing Your Business
This month, we’ve been dissecting the art of growing a small business. It’s not always an easy journey but it can…
How to Create a Purpose-Driven Brand
Branding is so much more than creating an attractive logo or investing heavily in advertising. For a thriving business, adopting a…
The Power of Salesforce ServiceGPT in Customer Service.
Service agents need to resolve cases quickly while keeping customers happy. Salesforce has introduced ServiceGPT to help service agents and technicians…
10 Key Takeaways from Salesforce’s Dreamforce 2023.
If you’re a digital marketer, a Salesforce customer, or simply someone interested in the future of Customer Relationship Management (CRM), Dreamforce…
Future-Proofing Your Marketing Strategy: Lessons from Theo
Staying relevant and effective can be a constant challenge. Strategies that worked yesterday might become outdated tomorrow. To navigate this ever-evolving…
How to Start Personalising Customer Communications
“Personalised customer communication is no longer a luxury – it’s a necessity. As we navigate these challenges, Our team at OITC…