The 8th edition of the Salesforce Marketing Report has just been released, providing valuable insights and trends from a survey of 6,000 marketers and an analysis of over 2 trillion marketing communications. Here are the key takeaways: Looking ahead, marketers need to nurture a skilled talent pool and focus on improving skills in content marketing,…
How to Develop a Successful Business Growth Strategy Not all businesses are created equal. A solid growth strategy is more than a marketing plan—it’s a crucial component of your business’ success. Without one, you risk being affected by unpredictable shifts in customer preferences and market changes. Let’s go through what is essential to developing a…
4.55 billion people worldwide now use social media; 400 million new users have come online within the last 12 months, according to smartinghits.com – making it impossible to ignore the influence of social media marketing and its role in planning business growth. If you have ever wondered what a social media manager actually does, here…
If you’re looking to increase brand awareness, connect with relevant audiences, and want to establish a place within consumers’ lives through regular, ongoing contact. Here are tools you can use within your marketing processes; each caters to a particular element in effective marketing practice. Affiliate marketing. Affiliate marketing is a performance-based approach where an individual…
Learning social media language can be a full-time gig- so we picked some of our favs to explain – surprisingly, there are a few we’d never heard of too! A/B testingKnown as split testing – A/B testing gives you the chance to test two social media posts against each other to see which performs best…
Content marketing has developed drastically over the years; here are the latest popular tips and trends in video and content to take note of. Video.There is so much happening in the world of video right now. So we’ve picked a few elements to take note of and rounded up a few tips to keep in…
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