Behind-the-Scenes of Teamwork with Marketing Automation

Behind-the-Scenes of Teamwork with Marketing Automation

Working together is key to success in any workplace. Nowhere is this clearer than in marketing, where teams come together, share ideas, and get creative. But what makes it all work so smoothly? Salesforce has the answer with its marketing tools, making teamwork behind the scenes easy and effective. Before we delve into the specifics…

Does Email Marketing Still Matter?
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Does Email Marketing Still Matter?

Digital marketing strategies constantly evolve in response to technological advances. A recurring question in this landscape is whether email marketing will remain relevant in 2024 and beyond. While inboxes may seem oversaturated, and as Gen Z and younger generations increasingly rely solely on TikTok as their primary source of information, traditional email marketing faces a…

Automate Your Holiday Marketing!
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Automate Your Holiday Marketing!

Ah, the holidays! It is the season of shopping, gift exchanges, decorations, and spirited gatherings. But for businesses, it’s not just about the festivities—it’s the ideal time for strategic marketing.  Not capitalising on holiday marketing strategies could mean missing out on significant opportunities. Enter marketing automation—a game-changer that’s often underutilised but crucial for any successful…

Salesforce News!
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Salesforce News!

TikTok announces new integration for advertisers using Salesforce Marketing Cloud. Big news for anyone using TikTok to advertise! Starting October 31, TikTok is teaming up with Salesforce Marketing Cloud to improve advertising. Now, advertisers on TikTok can quickly send their leads to Salesforce Marketing Cloud in real-time. This partnership is a big leap forward in…

How to Create a Purpose-Driven Brand

How to Create a Purpose-Driven Brand

Branding is so much more than creating an attractive logo or investing heavily in advertising. For a thriving business, adopting a robust brand mission and maintaining a consistent narrative that resonates across all aspects of customer interaction is essential. Why Prioritise Your Brand? Establishing true identity Your brand bestows genuine identity upon your business, setting…

Future-Proofing Your Marketing Strategy: Lessons from Theo

Future-Proofing Your Marketing Strategy: Lessons from Theo

Staying relevant and effective can be a constant challenge. Strategies that worked yesterday might become outdated tomorrow. To navigate this ever-evolving landscape successfully, we asked our CEO & marketing guru, Theo Kanellopoulos, about how to adapt and thrive in the dynamic world of online marketing. Lesson 1: There Is No Such Thing as “Set and…

Our Key Takeaways from the 8th Edition of Salesforce Marketing Report
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Our Key Takeaways from the 8th Edition of Salesforce Marketing Report

The 8th edition of the Salesforce Marketing Report has just been released, providing valuable insights and trends from a survey of 6,000 marketers and an analysis of over 2 trillion marketing communications. Here are the key takeaways: Looking ahead, marketers need to nurture a skilled talent pool and focus on improving skills in content marketing,…

How to Develop a Successful Business Growth Strategy.

How to Develop a Successful Business Growth Strategy.

How to Develop a Successful Business Growth Strategy Not all businesses are created equal. A solid growth strategy is more than a marketing plan—it’s a crucial component of your business’ success. Without one, you risk being affected by unpredictable shifts in customer preferences and market changes. Let’s go through what is essential to developing a…

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