What is the future of social media? Will it continue to grow and change the way we interact? Will younger generations post less as they become more aware of its addictive nature? Where is it heading within the e-commerce landscape, and how will it continue to shift the marketing landscape? With the world changing so…
Facebook is best used on a Friday! Recent studies show that the best time to count on user engagement is on a Friday. That’s when your posts are more likely to receive more comments, shares and likes – why? Fridays are the gateway to the weekend, which means people spend less time working and more…
This year, Australia had 20.5 million social media users, with social media penetration in Australia at 80%. Those numbers are both exciting and daunting – which is why sometimes the best thing to do is get advice from people who really know what they’re doing. Because we’re avid podcast listeners here at Out In The…
Social media is the ultimate communication engine; it allows you to connect with your audience in real-time like no other selling tool. With social media leading the charge in marketing, it’s a great idea to learn how to use each platform correctly to boost your audience engagement effectively. Here we break down the most effective…
Over the last five years, brands have collaborated with social media influencers across channels to create awareness – with influencer marketing growing from an ancillary marketing tactic to a $5-10 billion dollar industry. What trends do we think are in for Influencer marketing?► Micro and Nano Influencers will dominate the influencer marketing world.► Partnerships will…
With so much going on on Social Media, it can be easy to overlook some of the valuable tools offered. Take Highlights on Instagram- Highlights are remarkably valuable because they allow brands to easily curate and showcase the content they want users to see first. Think of them as micro-content for your Instagram feed. With…
When it comes to social media event promotion, it’s a good idea to make a plan. Here are our essential steps to successfully promote your event on social media. Start by choosing which social networks you would like to promote on. Facebook, Instagram, LinkedIn, Twitter, TikTok and Snapchat all appeal to audiences differently and offer…
Social media has changed and evolved so much since the early days; it’s sometimes hard to believe how far its come. There’s no denying the impact it’s had on the world – good or bad! – so we decided to take a deep dive into some key social media events starting from 1997. 1997The first…
Social media trends move and change at an impressive pace, making it hard for those outside the industry to know what they need to add or subtract from their social content. Here are our five ideal additions for your social content this year. Use Instagram Stickers Instagram Stories stickers aren’t just a fun way to…
We know businesses are continually looking for faster, easier and more cost-efficient ways to create new content to keep up with trends. Here’s a quick guide to help you pick the perfect tools to help you create incredible social media content and increase your online engagement. So, how can you create amazing social media content…
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