The Salesforce Summer 2024 release brings exciting new features to improve your CRM, AI, data integration, and overall business confidence. At OITC, we’re thrilled about AI and data cloud technology advancements. These innovations allow us to offer our customers more personalised, predictive, and secure solutions, revolutionising how they interact with customer data and make business…
Salesforce Marketing Cloud is more than a marketing platform; it’s a strategic ally for elevating your business success. Let’s examine why you should use Salesforce Marketing Cloud for your business.
TikTok announces new integration for advertisers using Salesforce Marketing Cloud. Big news for anyone using TikTok to advertise! Starting October 31, TikTok is teaming up with Salesforce Marketing Cloud to improve advertising. Now, advertisers on TikTok can quickly send their leads to Salesforce Marketing Cloud in real-time. This partnership is a big leap forward in…
Service agents need to resolve cases quickly while keeping customers happy. Salesforce has introduced ServiceGPT to help service agents and technicians work more efficiently. Let’s explore this technology and understand its five key features. ▶︎ Real-time Personalised Responses ServiceGPT generates personalised responses using data from your CRM and other sources. Service agents can use it…
If you’re a digital marketer, a Salesforce customer, or simply someone interested in the future of Customer Relationship Management (CRM), Dreamforce 2023 was an event not to miss. This annual event, hosted by Salesforce, brings together a global community of Trailblazers to share insights and successes and explore the latest innovations in the industry. Here…
The 8th edition of the Salesforce Marketing Report has just been released, providing valuable insights and trends from a survey of 6,000 marketers and an analysis of over 2 trillion marketing communications. Here are the key takeaways: Looking ahead, marketers need to nurture a skilled talent pool and focus on improving skills in content marketing,…
As one of the largest enterprises in the world and a leader in developing productive and seamless experiences for customers, we lean on Salesforce’s guidance on how to encourage and enhance workplace efficiency and productivity. Start by choosing, hiring, and leading a team ready to collaborate. An attitude of gratitude goes a long way at…
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