Social media is one of the most vital tools for any business. It’s how we engage with buyers and audiences. It’s how we build confidence and connection. When you include a mix of different content styles on various platforms, you will likely attract a wider audience and build an engaging experience for those interacting with…
Ah, the holidays! It is the season of shopping, gift exchanges, decorations, and spirited gatherings. But for businesses, it’s not just about the festivities—it’s the ideal time for strategic marketing. Not capitalising on holiday marketing strategies could mean missing out on significant opportunities. Enter marketing automation—a game-changer that’s often underutilised but crucial for any successful…
TikTok announces new integration for advertisers using Salesforce Marketing Cloud. Big news for anyone using TikTok to advertise! Starting October 31, TikTok is teaming up with Salesforce Marketing Cloud to improve advertising. Now, advertisers on TikTok can quickly send their leads to Salesforce Marketing Cloud in real-time. This partnership is a big leap forward in…
This month, we’ve been dissecting the art of growing a small business. It’s not always an easy journey but it can lead to incredible success. To shed light on this topic, we’ve turned to Theo Kanellopoulos, our CEO at OITC, who shared some invaluable advice. Outcome Over Everything First, Theo encourages small businesses to put…
Service agents need to resolve cases quickly while keeping customers happy. Salesforce has introduced ServiceGPT to help service agents and technicians work more efficiently. Let’s explore this technology and understand its five key features. ▶︎ Real-time Personalised Responses ServiceGPT generates personalised responses using data from your CRM and other sources. Service agents can use it…
If you’re a digital marketer, a Salesforce customer, or simply someone interested in the future of Customer Relationship Management (CRM), Dreamforce 2023 was an event not to miss. This annual event, hosted by Salesforce, brings together a global community of Trailblazers to share insights and successes and explore the latest innovations in the industry. Here…
Staying relevant and effective can be a constant challenge. Strategies that worked yesterday might become outdated tomorrow. To navigate this ever-evolving landscape successfully, we asked our CEO & marketing guru, Theo Kanellopoulos, about how to adapt and thrive in the dynamic world of online marketing. Lesson 1: There Is No Such Thing as “Set and…
“Personalised customer communication is no longer a luxury – it’s a necessity. As we navigate these challenges, Our team at OITC is finding ways to focus on what our customers prefer, use data intelligently, make the most of automation, and understand that personalisation pays off. Through this journey, we’re creating an improved experience for both…
People want a seamless and unified journey that matches their wants, from social media and emails to websites and apps – this is where Marketing Cloud steps in – it’s a solution that can change the game, improving your CX strategy and taking your brand’s connection with customers to new heights. On a scale of…
The 8th edition of the Salesforce Marketing Report has just been released, providing valuable insights and trends from a survey of 6,000 marketers and an analysis of over 2 trillion marketing communications. Here are the key takeaways: Looking ahead, marketers need to nurture a skilled talent pool and focus on improving skills in content marketing,…
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