10 Key Takeaways from Salesforce’s Dreamforce 2023.
If you’re a digital marketer, a Salesforce customer, or simply someone interested in the future of Customer Relationship Management (CRM), Dreamforce…
Future-Proofing Your Marketing Strategy: Lessons from Theo
Staying relevant and effective can be a constant challenge. Strategies that worked yesterday might become outdated tomorrow. To navigate this ever-evolving…
How to Start Personalising Customer Communications
“Personalised customer communication is no longer a luxury – it’s a necessity. As we navigate these challenges, Our team at OITC…
Boost Customer Experience with Marketing Cloud
People want a seamless and unified journey that matches their wants, from social media and emails to websites and apps –…
Our Key Takeaways from the 8th Edition of Salesforce Marketing Report
The 8th edition of the Salesforce Marketing Report has just been released, providing valuable insights and trends from a survey of…
Keep Your Customers Coming Back & Embrace These Engaging Trends.
Are you ready to elevate your customer experience and set your brand apart in today’s competitive landscape? Here we uncover the…
How to Develop a Successful Business Growth Strategy.
How to Develop a Successful Business Growth Strategy Not all businesses are created equal. A solid growth strategy is more than…
Salesforce update: Insights on AI and the Future
Generative artificial intelligence (AI) can potentially change the global economy significantly. In an interview with Clara Shih, the CEO of Salesforce…
Are you making the most of your remaining budget before EOFY?
Have you been putting those CRM optimisations to the side? Now is the time to use your FY23 budget to boost…
6 Ways to Use Connectivity to Enhance the Workplace Experience
Connectivity has become a buzzword everywhere in our daily lives. From smartphones to smart homes, we are always looking for ways…
What is Salesforce Digital Engagement?
With Salesforce Digital Engagement, businesses can create a seamless customer experience and foster stronger customer relationships, ultimately driving customer satisfaction and…
The Role of Employee Experience in Delivering Exceptional Customer Experience.
We all know that delivering exceptional customer experience leads to increased revenue. But have you ever wondered who deserves credit for…
Salesforce has announced the launch of its latest AI product, EinsteinGPT.
Salesforce has announced the launch of its latest AI product, EinsteinGPT, which uses the large language model from OpenAI to power…
Creativity & productivity in the new workplace.
Why does creativity mean productivity in the new workplace, and how can technology boost creativity? Creativity and productivity are no longer…
Delivering Efficiency and Personalisation for Businesses and Customers
– Our key takeaways from the Salesforce Spring Release 2023. With rising costs, inflation, and increased scrutiny to the bottom line,…