Thanks to the implementation of AI in CRM systems, sales and marketing teams can now meet customers’ needs and predict what pain points they have. Here are some of our top predictions for CRM in the upcoming year. Link everything together: For each type of business, it’s important to be able to link your CRM with messengers, mailing…
According to Salesforce, here’s how to improve tech adoption for sales teams. Let customer-centricity drive tech adoption. Customer-centricity enables you to align your business’s processes and services with customer expectations. Keeping the customer journey and needs at the core of your digitalisation efforts can help you deliver convenient and personalised experiences – creating a stickiness…
Yes, pay raises and more promising benefits are part of what attracts people to want to work for you, but in this new work climate- this is what your staff REALLY wants and needs. A purpose ► Employees that find work meaningful are more likely to be engaged with what they do. Engaging employees through purpose…
The market is flooded with project management, productivity apps, and platforms tailored to business owners – it’s hard to know where to start and which can really help your employees and business – Here are our favourite productivity tools they use to stay on top of everything. Store on Google Drive or Dropbox. Upload all…
As one of the largest enterprises in the world and a leader in developing productive and seamless experiences for customers, we lean on Salesforce’s guidance on how to encourage and enhance workplace efficiency and productivity. Start by choosing, hiring, and leading a team ready to collaborate. An attitude of gratitude goes a long way at…
Over time, social media has evolved from connecting friends to becoming the most influential tool a brand has to impact and attract buyers/ followers. For Marketers, social media is a goldmine for business intelligence and free insight into who your buyers are, how they interact with your business and what they respond with. Every piece…
Trends emerge in changing markets, demographics, technological advances, and evolving global behaviours and preferences. Like anything new, a new trend will need experimentation, discovery, or cost investments – offering powerful opportunities to create or update derivatives, services, campaigns, and company values. What trends should you focus on now so you don’t find your business left…
Beyond providing background noise, music has improved both productivity and mental wellbeing. Listening to music can help people manage stress, become motivated and stay constructive. Classical music for improving focus Not losing focus is crucial when you’re working on a task where you have to use every brain cell. In this instance, classical or instrumental music…
Have you hit a creative wall or noticed staff are disengaged, or your customer interaction is lagging? Instead of floundering or pacing in circles – Start tomorrow with a shot of energy and positivity to ramp up your business while improving your customer and employee happiness. Start a podcast Podcasting is the next frontier and…
Your website says a lot about your company. Research shows that 94% of first impressions relate to your site’s web design. Creating a good looking, user-friendly website with a great UX can lead to more sales and customers. Make your website pitfall proof by avoiding these silly mistakes! 1. Your website is inadequate, so you…
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